Imagine a world where you can get information simply by circling an image on your phone screen. Or remove an unwanted object from your vacation photo with just one tap. That world isn’t some distant future—it’s today’s reality, thanks to Samsung AI Innovation putting cutting-edge tools in the palm of your hand.
Over recent years, we’ve seen AI evolve rapidly in smartphones. Once exclusive to scientists or corporations, Samsung AI Innovation now empowers millions—helping people work smarter, create freely, and connect more naturally.
At Samsung, we’ve witnessed this transformation firsthand. The launch of Circle to Search with Google on the Galaxy S24 Series sparked massive interest. Within months, 92% of users had tried it. That’s not just data—it’s proof that people are embracing practical, relevant AI experiences.
Still, these tools weren’t always widely available. Previously, AI was limited to premium models. But Samsung AI Innovation is changing that. With the Galaxy A56 5G, A36 5G, and A26 5G, we’re making AI accessible to more people than ever. This isn’t just about expanding our product line—it’s about reducing the digital divide and creating new opportunities.
What is Samsung AI Innovation?
Gen Z is at the heart of this change. For them, Samsung AI Innovation fuels creativity as much as productivity. Features like Best Face and Auto Trim on the Galaxy A56 5G, and Object Eraser across the A56, A36, and A26 5G, let users edit and share effortlessly—without needing extra apps.
But innovation goes beyond features. True Samsung AI Innovation means solving real-world needs—like easier multitasking, better battery life, and smoother gaming.
Local relevance also matters. In Indonesia, we’re boosting local content—not just to meet the 35% TKDN requirement for 4G and 5G devices, but to help build national tech independence.
Today, the Galaxy A26 5G has a TKDN of 40.3%, while the A56 5G and A36 5G reach 39.6%. These aren’t just numbers—they’re part of our mission to strengthen Indonesia’s tech ecosystem.
Our Cikarang factory, active since 2015, shows our long-term commitment. It creates jobs and speeds up product delivery nationwide. Meanwhile, the Samsung Research Institute Indonesia (SRIN) develops local apps like Samsung Gift Indonesia (SGI), downloaded over 100 million times.
Samsung AI Innovation is no longer for a few—it’s for everyone. By understanding user needs and designing meaningful technology, we’re making life smarter, more productive, and more inclusive.
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