Price and Specifications of MacBook Air M3 in Indonesia

The MacBook Air M3 2024 has officially launched in Indonesia, following Apple’s introduction of this new laptop lineup on March 4, 2024.

Three months after the announcement, Apple fans in Indonesia can finally purchase the MacBook Air M3. According to information from Technobrads.com, the MacBook Air M3 is now available at iBox, Blibli, and Digimap with the following official prices:

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Specifications of the MacBook Air M3

Apple has introduced its latest laptop equipped with their own M3 chipset, replacing its predecessor, the M2. This enhancement promises stronger performance, with claims that the M3 is significantly more powerful than the M2. Benchmark testing revealed a significant increase in the performance of this new laptop. In single-core tasks, there was a 17 percent improvement, while in multi-core tasks, the improvement reached 21 percent.

Moreover, this change also has a significant impact on GPU performance. With around a 15 percent improvement compared to the M2, or even 13 times faster than the Intel version of the MacBook Air. This step demonstrates Apple’s commitment to continually improving their hardware performance.

Furthermore, to strengthen AI capabilities, Apple has also introduced a 16-core Neural Engine in its new laptop lineup. Thus, this laptop not only promises better performance in conventional tasks but also has the potential to run AI functions optimally.

Overall, the launch of Apple’s new laptop marks a significant step forward in hardware innovation, promising a better and more advanced user experience.

The Latest Generation Processor is Great

During its launch, Apple mentioned that its latest generation GPU already supports hardware-based mesh shading and ray tracing. With this capability, Apple’s new laptops can display light, reflections, and shadows more accurately when gaming. Apple also includes AV1 decoding, where this new media engine can provide more efficient and high-quality video streaming experiences.

So, what about the battery life of these new Apple laptops? Despite running various background applications, the company’s M3 chipset offers longer battery life. The company claims that the MacBook Air M3 can last for up to 18 hours of usage. Apple provides a 30W USB-C adapter for the 13-inch variant and a 35W for other models to support this.

These two new Apple laptops are available in four color options: Starlight, Space Grey, Silver, and the special Midnight variant. For these colors, Apple applies special touches to ensure that the MacBook Air M3’s body remains fingerprint-free during use.