Profile of Apple, the World-Renowned Company

Who isn’t familiar with one of the most widely used smartphones, the iPhone? The iPhone is a smartphone produced by Apple. It’s unique because, despite the name Apple being synonymous with a fruit, the company Apple has become a leading player in the electronics industry.

Perhaps some of you are not aware of the history of Apple’s establishment. Here is the history and profile of the renowned company Apple.

Apple Inc. was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company started in the garage of Jobs’ parents’ home in Los Altos, California. Initially, Apple was focused on creating and selling personal computers. Their first product, the Apple I, was a single-board computer developed by Wozniak.

The breakthrough came with the release of the Apple II in 1977, which became one of the first highly successful mass-produced personal computers. Throughout the 1980s, Apple continued to innovate with products like the Macintosh, which introduced a graphical user interface to the mainstream market.

In the late 1990s, Apple was on the verge of bankruptcy, but the return of Steve Jobs brought a resurgence. The introduction of the iMac in 1998 marked the beginning of Apple’s return to profitability. However, it was the launch of the iPhone in 2007 that revolutionized the company and the smartphone industry.

The iPhone combined a phone, an iPod, and an internet communicator into one device, setting the standard for modern smartphones.

Today, Apple is known not only for the iPhone but also for its ecosystem of products including the iPad, Mac computers, Apple Watch, and Apple TV.

The company has also made significant strides in software and services with the App Store, iCloud, Apple Music, and more. Apple’s commitment to innovation and quality has cemented its position as one of the most valuable and influential companies in the world.

Apple Profile Company

According to the official website Unnes.ac.id, Apple Inc. was founded on April 1, 1976, and was renamed Apple Computer, Inc. on January 3, 1977. However, on January 9, 2007, the word “Computer” was dropped to reflect Apple’s focus on electronics following the launch of the iPhone.

Apple was founded by three young men: Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Wozniak was an electronics hacker. In 1975, he worked at Hewlett-Packard (HP) and helped his friend Steve Jobs design a video game for Atari.

Ronald Wayne is rarely mentioned in Apple’s history, possibly because he left Apple just 12 days after its founding. Wayne was a colleague at Atari and held a 10% stake in Apple.

Initially, Apple produced computers for sale, but due to limited funds, the Apple I was not fully developed. After securing their first customer, Apple developed the Apple II. In the 1980s, Apple began to sell more and generate significant revenue.

However, entering the 1980s, Apple faced stiff competition in the computer business from major companies like IBM. IBM emerged as a strong competitor by capturing a large market share with their computers.

During this intense competition, Apple also faced internal leadership issues. Even Steve Jobs, one of the founders, decided to leave and start a new company.

Eventually, Steve Jobs returned to Apple and proposed the idea of developing the iMac. The iMac succeeded in saving Apple from collapse and provided time to revamp their operating system. Following this, Apple continued to innovate and create new products that dominated the smartphone market and accessories, such as AirPods, MacBooks, iPads, and more.

Recently Experienced Controversy

Apple recently released an advertisement for its latest iPad Pro featuring a hydraulic press crushing various objects such as record players, pianos, DSLR cameras, and arcade cabinets. The ad aimed to convey the message that this new tablet packs all creativity into one package.

Many people saw the advertisement as a symbol of Apple’s destruction of human creativity. This is because the objects destroyed in the ad are often used tools to create art and music.

Recognizing the controversy, Apple then issued an official statement apologizing for the ad. They acknowledged that the ad “missed the mark” and did not reflect the company’s values. Apple also emphasized that creativity is an essential part of the company’s DNA, and they always strive to support creators.

An Apple vice president explained that the main purpose of the ad was not to show Apple destroying symbols of creativity. Rather, it was to demonstrate the power and performance of the iPad Pro, which can replace various other devices in the creative process.

Apple Surpass History

Apple CEO Tim Cook opened the company’s financial report for the second quarter of fiscal year 2024. Through a conference call available on Apple’s website, Tim Cook mentioned Indonesia in his report.

Cook stated that the company recorded quarterly revenue of USD 90.8 billion or approximately IDR 1,457.4 trillion, a 4 percent decrease from the same period in the previous year. Meanwhile, diluted earnings per share for the quarter reached USD 1.53.

“Today Apple reported revenue of USD 90.8 billion for the March quarter, including record revenue in services,” Cook explained, as quoted from Apple’s official website.

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Although revenue year on year (YoY) decreased, Cook explained that Apple achieved record revenue in several countries. Among the countries he mentioned, Indonesia was claimed to have achieved record revenue of all time.

With pride, Cook also explained Apple’s success in launching the Vision Pro. This device allowed Apple to demonstrate the vast potential that can be tapped from spatial computing technology. To learn more about this company, Technobrads has an interesting FAQ for you to read below.

FAQ

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