As a continuation after the successful launch of the Vision Pro headset, Apple takes the initiative to refresh the MacBook Air series by introducing the M3 chip . This decision brings a significant improvement in performance, demonstrating Apple’s determination to innovate continuously and provide the best experience for users.
The M3 chip, previously the backbone of the MacBook Pro and the latest iMac models, now greets users in the latest MacBook Air models with 13 and 15 inches. Users can expect a noticeable performance boost compared to its predecessor, the M2.
Benchmark tests show an approximate 17 percent improvement in single-core tasks and a 21 percent improvement in multi-core tasks, creating a more responsive and efficient user experience.
Additionally, the GPU performance sees an increase of around 15 percent compared to the M2, providing an additional boost for graphics-intensive tasks. With the M3 chip, Apple ensures that MacBook Air users can access and run increasingly complex applications and tasks more smoothly and effectively.
According to reports from Engadget on Tuesday, March 5, 2024, the presence of the M3 chip blurs the line between the MacBook Air and Pro.
This indicates that the latest MacBook Air is powered by the standard M3 chip, not the Pro or Max versions. This opens the door for MacBook Air users to enjoy higher performance without switching to the MacBook Pro lineup.
While the M3 chip takes the spotlight, Apple does not overlook maintaining the design introduced in the 2022 MacBook Air model. With a 13.6-inch display, the MacBook Air M3 continues to provide a stunning visual experience, while the powerful quad-speaker setup delivers captivating audio quality.
Meanwhile, the 15-inch MacBook Air model essentially follows the design introduced the previous year, with additional enhancements from the M3 chip. This demonstrates consistency and continuity in product design while providing essential updates to meet the evolving demands of the market.
Not only has the performance and design been updated, but the latest MacBook Air also comes with 8GB of RAM support. Users have the option to upgrade the RAM to a maximum of 24GB, providing flexibility to tailor the device according to their needs and tasks.
For storage capacity, the MacBook M3 offers options up to 2TB, providing ample space for users to store various types of files, applications, and multimedia content. With extensive storage options, users can freely perform their daily tasks without worrying about storage space availability.
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In terms of pricing, the MacBook Air M3 13-inch is priced at USD 1,099 (approximately Rp 17.3 million), while the 15-inch model starts at USD 1,299 (approximately Rp 20.4 million). The M2 13-inch model remains available at a price of USD 999 (approximately Rp 15.7 million).
With improved performance, updated design, and extensive storage options, the MacBook Air M3 becomes an attractive choice for users seeking a device that can meet their daily productivity, multimedia, and creative tasks. Apple continues to strengthen its position in the market with product innovations that provide comprehensive and satisfying solutions for its consumers.
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